How to survive a recession…

I came across a very useful article by the team at Mashable on how to market yourself during an economic downturn.

It delves into the usefulness of using self development to empower yourself, making you look more attractvie to your client base. This I feel is a key attribute, as many buyers will not only be focused on cost, but also value. Everyone wants more for less, and, as Eben Pagan says, if you can move the ‘free line’ and add exponential value to your offering, you will immediately make yourself seem a more attractive proposition within your industry.