Google has gone mainstream

Is it me, or is Google now starting to advertise? And I mean REALLY advertise? I went to the dreaded Westfield shopping centre (dragged kicking and screaming by my girlfriend no less…) recently, and there are 3 very big and impressive digital billboards advertising Google Chrome to anyone and everyone that enters. Also, on the underground there are static billboards advertising Google Chrome. Then there was a full spread wrap around the Metro. Add to this a smattering of buses now displaying ad’s for Youtube moving into the TV space, and it seems that Google is really making a concerted effort to get into mainstream media.

It’s strange, as Google has never had the need to adopt mainstream advertising to promote any of it’s products, as they own the most valuable piece of ‘real estate’ on the Internet in their own home page. Add to this the much heralded ‘Google Labs’ led ability to drip feed new products to the public and market them via various online channels. Even when Google was just starting out, they never resorted to mainstream media, and instead relied much on word of mouth. So why now?

From my perspective, the timing is interesting. With Microsoft recently being forced to give browser options to every future Windows user and FireFox 3.5 finally being lauded as the worlds most popular browser, Google must sense an opportunity to really add credence to a market that is being thrown wide open again. In my view, there is little to currently diffrentiate Chrome from Firefox, apart from possibly it’s overall speed. However, one key diffrentiator that may trump FireFox in the future is the potential to sync a desktop Chrome browser with a android/smartphone Chrome browser. This is the space that Chrome (OS at least) is moving into, with it’s seemingly inevitable merger into the Android sphere becoming nearer and nearer. This has the ability to converge both your respective desktop/smartphone environments seamlessley. With this could come the potential to have a web-based browser, with multiple interfaces from handheld or desktop devices, that would remember open tabs, bookmarks, passwords etc This could have many applications for both business and consumer, and is very exciting.

However there could be many issues with putting all your eggs into the Google cloud. I’m already firmly entrenched in Google’s camp, having gmail, Google reader, Google Voice, Google Wave, Google Calendar, Google finance, YouTube, Adsense and Google docs accounts. The thought of Google having access (if they haven’t already) to my search history via a browser or even via their new Google DNS offering is actually quite scary. For if they were ever suppoeaned (like in the famous Google vs Viacom battle some years back), they would have to relinquish all information about me, and the rest of their users.

As you can see, I’m very much a fan of Google and their range of products. However until there is a compelling reason for me to use Chrome, FireFox more than meets my needs. Backed by a network of open source enthuiasts, the Firefox browser will only get better with time also.

Advertisements

0 Responses to “Google has gone mainstream”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




My tweet stream

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Pages

December 2009
M T W T F S S
« Nov   Jan »
 123456
78910111213
14151617181920
21222324252627
28293031  

Blog Stats

  • 4,355 hits

%d bloggers like this: